Crowdfunded Potato Salad Campaign Takes Off
By Brian Shields
Tue Jul 8th, 2014 5:00am America/Los_Angeles
COLUMBUS, Ohio (KRON) — Zack Danger Brown says he just wanted to make a potato salad and figured it would cost about $10. So he went on the crowdfunding site Kickstarter to raise the ten bucks for his first potato salad.
Just four days later, Brown has raised more than $35,000 and is planning the mother of all potato salad and pizza parties to celebrate.
When the pledges first started coming in, Brown said he would make four times as much potato salad as planned. As the total grew, he added stretch goals including using better mayonaise and calling a chef to get a better recipe.
When the pledges reached $3,000, Brown says it was time to expand his potato salad horizons.
“My kitchen is too small!,” he wrote. “I will rent out a party hall and invite the whole internet to the potato salad party (only $10 and above will be allowed in the kitchen)! The internet loves potato salad! Let’s show them that potato salad loves the internet!!”
As of Tuesday morning, more than 3,300 people had contributed.
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